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Research papers

Will Twitter change the way that market researchers communicate?

Most conference papers and presentations tend to focus on one of the following: users/buyers of products and services, brands, or methodology. This paper, by contrast, looks at market researchers themselves and asks whether social media in general...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Shizue Vieira, Daniel Alexander, Bill Zuo, Amber Coulter, Ray Poynter, Angela Gao
Companies: Colmar Brunton, Fem Marketing House Co. Ltd., Research Now SSI
April 20, 2010

Research papers

Synergistic co-creation

The paper titled Synergistic Co-creation demonstrated the importance of a strategic partnership between the client, market research agency and end consumer, illustrating two case studies wherein the agency partnered with the client to gain insights...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Prakash Dadlani, Deepa Soman
April 20, 2010